A Fresh Chapter for a Beloved Nameplate
Here at Subaru of Puyallup, we’ve watched the evolution of the Outback for decades—and the 2026 model marks a bold new chapter. The 2026 Subaru Outback is not just an update—it represents the seventh-generation of this flagship nameplate, celebrating more than 30 years and over 3 million units sold in the U.S. alone. Diehl Subaru of Massillon+3PR Newswire+3Subaru of America+3
First, we admit: the design surprised us
We’ll be honest with you: when we first saw early photos of the 2026 Outback’s design outcome, our team had mixed feelings. After all, the Outback has always been known for its raised-wagon roots—sloped roofline, station-wagon proportions with SUV ability—and what we saw for 2026 looked different.
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Those strong wheel arches, upright fascia, and boxier silhouette? Yes, they depart from the classic wagon look. autoevolution+2Diehl Subaru of Massillon+2
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We heard the same concerns in the showroom: “Is this still the Outback we know?” “Will I still get that wagon-and-adventure feeling?”
But viewing it in person—well, we changed our tune
Once the 2026 Outback arrived in our showroom (and we spent some time walking around it, sitting inside, experiencing the new silhouette), our impression shifted—and for the better.
What we liked
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Bold stance and upright presence: The new front fascia with vertically positioned headlamps, in-your-face grille, and its textured lower fascia signals capability. PR Newswire+2Diehl Subaru of Massillon+2
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Practical improvements: The flatter, taller roofline adds meaningful space. Rear cargo volume is up. The roof rails support heavy static loads (800 lb!). PR Newswire+1
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Interior quality and tech: The new 12.1″ touchscreen and 12.3″ digital gauge cluster bring the Outback into the modern era. Physical climate-control knobs, larger cup/bottle holders, improved materials are the small details that matter. PR Newswire+1
Addressing the “change” head-on
We understand the hesitation. A model beloved for its wagon-like roots turning more SUV-like can feel like it risks losing identity. But what we believe is happening:
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The Outback is evolving, not abandoning. The core traits remain: standard Symmetrical All-Wheel Drive, strong ground clearance, utility for gear and adventure. Subaru of America+1
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For many buyers, the improved practicality and modernization are real wins. Especially if you’ve got gear, passengers, or frequent road trips in the PNW.
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At Subaru of Puyallup, we’re confident that once you see it in person, the balance of ruggedness + refinement becomes clear.
Why this matters for buyers in the Puyallup/Graham area
With Seattle-Tacoma weather, weekend getaways to the mountains or coast, the 2026 Outback is well positioned:
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All-Wheel Drive is standard—ideal for rain, hills, and light wilderness roads.
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With more interior and cargo space, it’s ready for gear, family, and adventure.
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The updated tech helps on daily commutes and longer trips alike.
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And yes, if you were an Outback purist who loved the old wagon-look: we get it. But we believe this one keeps the spirit alive while moving forward.
Our Recommendation
If you’re considering the 2026 Subaru Outback, here’s what we suggest:
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Come into Subaru of Puyallup and see it live. Photos only tell part of the story.
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Sit inside both the 2026 model and perhaps the outgoing 2025 version side-by-side; compare the feel.
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Drive it on a route with some elevation or twisty roads to feel how the updated AWD system and chassis behave.
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Choose the trim that fits your priorities: if you do a lot of outdoor stuff, the Wilderness is compelling; if you’re mostly daily driving, the Premium or Limited might hit the sweet spot.
Final Thoughts
At first glance, the 2026 Subaru Outback might feel like a departure—but at Subaru of Puyallup, having spent time with it, we’re convinced: this is an evolution worth embracing. It retains the core DNA (capability, utility, adventure) while bringing bold new design, modern tech, and refined space into the mix.
If you’re ready to explore it, hear more about pricing or availability, or simply want to chat about the new design, give us a call or stop by. We’re excited to show you how the 2026 Outback fits into life here in Washington.
