What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Puyallup dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Society of Tacoma
Backpack Drive, Anti-Bullying Campaign
Relay for Life

Subaru Love Promise Heart

Love Promise Stories from Subaru of Puyallup

Children's Therapy Unity - "Smile Factory"  –  Christina T

Children's Therapy Unity -

We dedicated June to giving children the chance to live a healthy and happy life. We partnered with the “Smile Factory” at Mary Bridge Children's Hospital. This program is the oldest and largest assistive technology program in Washington. The program provides evaluation, consultation and continuing/professional training in the use of adaptive equipment and devices to increase a child's independence in daily activities. The goal of the program is to help kids with special needs live as independently as possible by providing toys and modified tools that are customized to meet each child’s individual challenges. Children are often referred to the CTU because of developmental concerns or for treatment of conditions like cerebral palsy, autism disorders or muscular dystrophy. The skills patients develop when using these customized tools expand into other areas of therapy such as language skills and range of motion. The Smile Factory is not covered by insurance and is completely funded by philanthropy and generous donors. We turned to social media and created an informational campaign to spread awareness. This platform has the ability to reach more than one billion people instantaneously. For every share of our post and new like to our Facebook page we donated $10 to the Smile Factory. Without donations thousands of parents wouldn’t be able to afford to help their disabled children receive the support they need, we were honored to donate $2,500 to this impactful program.

Subaru Shares the Love with Local Cancer Patients  –  Anne G

Subaru Shares the Love with Local Cancer Patients

On Thursday, July 27th, Aubrey Rodgers and Lizzy Slenning from Subaru of Puyallup pulled up to the main entrance of Good Samaritan Hospital in a vehicle bursting with large boxes of patient blankets and craft kits for kids visiting family members with cancer. They were enthusiastically met by Monica Hurley, Executive Director of the Good Samaritan Foundation and Duke Paulson also of the foundation. Monica and Duke noted that Subaru of Puyallup and the Harnish Family have been longtime supporters of Good Samaritan Hospital and that they were grateful for this additional support in the form of material goods that will be distributed to cancer patients right away. Leukemia & Lymphoma Society's Washington/Alaska Chapter Executive Director Anne Gillingham expressed thanks to both parties for supporting blood cancer patients in our local community and reminded the group of the impactful services and support LLS provides to patients and families in hopes that Subaru of Puyallup and Good Samaritan Hospital will refer any newly patients they encounter to LLS. Monica thanked everyone for attending the delivery and thanked Subaru on behalf of their patients.

Hope For Teens Affected by Human Trafficking  –  Brenda B

Hope For Teens Affected by Human Trafficking

300,000 children are at risk of being victimized by human trafficking in the United States alone, and the Seattle/Tacoma area is one of the most at risk areas in the entire U.S for trafficking. For the month of May, we wanted to help provide a safe place for teens affected by human trafficking. We turned to social media, a platform that has the ability to reach more than one billion people instantaneously. We created an informational campaign to spread awareness, and for every share of our post, and new like to our Facebook page we donated $10 to Tacoma YFC’s support program “A – New” for the victims of these crimes. We also raised donations, and spread awareness vigorously at our Subaru of America Rally Team Event, reaching another 400 people. Throughout this campaign we were able to raise over $2,600 to help provide a new beginning for those affected near us. Sex trafficking does not happen overnight. It is a systemic problem that is complicated and complex. For her, she is trying to find safety and in some ways, she’s found it. A- News goal for 2017 is to provide a safe place for teens affected by sex trafficking, to provide an opportunity for a new life offering care and support through loving relationships. Raising awareness and funding the fight for this injustice in the Seattle/Tacoma area gets these victims one step closer to a safe life. And Subaru of Puyallup is honored to be a part of something so prevalent in our community.

Washington National Park Fund  –  Ashley S

April was Subaru Loves the Earth month, and loving our environment means more than just enjoying the beautiful outdoors. It means working to preserve it, as a community. For the entire month of April, we partnered with Washington's National Park Fund (WNPF) to strengthen Washington’s three largest National Parks. For every share of the post, and new like to our Facebook page, we donated $10 to WNPF to help preserve our iconic and underfunded National Parks. We were able to contribute $2,500 to their Spring fundraiser initiatives that totaled over $300,000. WNPF is the only philanthropic organization dedicated exclusively to supporting our National Parks through charitable contributions. Without charitable contributions, their various programs would be non-existent. These programs encourage young people and their families to experience our national parks, enhance the visitor experience through trail and interpretive signage improvements, and expand the scientific knowledge to both share with the public and to incorporate into improved cultural and resource management decisions. From July 1, 2007 – December 3 2016, more than 200 projects totaling over $3 million have been funded by donors to WNPF, and Subaru of Puyallup is honored to contribute to keeping our three national parks strong, vibrant, and everlasting.

South County Cats  –  Sally H

South County Cats

It was Catober fest here at Subaru of Puyallup! In honor of October being Subaru Loves Pets Month, we immediately got involved with a local nonprofit, South County Cats. Their mission is to reduce homelessness, overpopulation, and euthanasia for all the felines in the area! Over 2.7 million animals are euthanized each year, 1.4 million of them being cats. Decreasing these devastating statistics begins with spay and neuter services for all animals. South County Cats has spayed over 10,000 cats, and fosters 100’s of cats per year! Two of many reasons why we are honored to donate $1,500 to an organization consisting of only volunteers with a passion for change. Whether they live in our homes, or on the streets, every animal is important at Subaru of Puyallup. Pets are not only our forever friend; they are a part of our family.

Fill the Forester - Back to School Drive - 2016  –  Lonnetta C

Fill the Forester - Back to School Drive - 2016

2016 --- For the months of July and August we ran a social media campaign, collected cash donations from employees and customers, and “Filled the Forester” with various school supplies to donate to Life Center’s “Back to School Backpack Giveaway.” Over the last six years, they have served 16,800 young people in the South Puget Sound by providing them with backpacks loaded with school supplies! We joined the cause for the 3rd year in a row, and were able to donate 802 items, and over $1,500 in cash, totaling over $2,500 in donations! At this year’s event 3,500 families were served and backpacks full of school supplies were given out to children in need across the Tacoma, and Bethel public school districts. But the event didn’t stop there, hundreds of free dental checkups were given, free haircuts, free Chick-Fill-A, and over 1,000 free family photos! We strive to build a community where our children are educated, and providing them adequate supplies are the building blocks for success. We are extremely thankful for our partnership with Life Center of Tacoma, helping children in our community one back pack at a time.

Relay For Life - Puyallup  –  Rhonda K

Relay For Life - Puyallup

During the month of June, Subaru of Puyallup partnered with Relay For Life Puyallup. We had a Pancake Feed, $5 Jean Fridays and we also placed coin jars around the dealership to help collect spare change. Through our Facebook campaign we raised $1,570, bringing the total donation from Harnish Auto Family up to $3,700!

West Sound YFC  –  Josh H

West Sound YFC

During the month of May, Subaru of Puyallup partnered with West Sound YFC. West Sound YFC is a nonprofit serving high-risk youth on the Kitsap Peninsula. Our programs strive to mentor and provide guidance to youth through holistic and relational outreach. Through Subaru of Puyallup's Facebook campaign, they were able to donate $2,500!

Late Night at Life Center  –  Brandon P

Late Night at Life Center

During the month of March, Subaru of Puyallup partnered with Life Center Tacoma to help donate to the Late Night program. Late Night at Life Center is a safe alternative to help keep youth off the streets. On the first Friday of every month, grades 6 through 12 can come to Life Center Church Tacoma for food, games, and karaoke. We also provide free haircuts, a clothing closet, and mentorship. Through Subaru of Puyallup's Facebook page, they were able to donate $1,390 to Late Night!

Zeiger Elementary Butterfly Heroes  –  Angelo M

Zeiger Elementary Butterfly Heroes

For the month of April, Subaru of Puyallup partnered with the National Wildlife Foundation for the Butterfly heroes Program. Butterfly Heroes seeks to bring awareness to the declining population of monarch butterflies, and encourages our community to do their part in helping sustain the monarchs habitat. During April, we displayed a butterfly habitat at our dealership. We provided informational packets and seed kits for our customers to grow their own butterfly habitat at home! At the end of the month, Subaru of Puyallup donated the butterfly habitat to Zeiger Elementary School, where they will display and use the habitat to teach students about the importance of being a Butterfly Hero!

Subaru is Community Driven  –  Jaki G

Subaru is Community Driven

Subaru of Puyallup took a stand against family homelessness when they presented Helping Hand House with a $25,000 donation. This $25,000 donation will increase our ability to serve even more families in East Pierce County commented Interim Executive Director Kevin Bates. Subaru demonstrated the care they have for the community with this generous gift. This donation helps provide families with a home, children with stability, and reignites hope in all. Everyone at Helping Hand House and the families we serve are sincerely grateful for Subaru of Puyallup's continuous generosity. Subaru is truly community driven.

Empowering Families  –  Joe O

Empowering Families

July 17, 2015 Kaitlyn Grosse, Marketing Coordinator for Harnish Automotive Family Subaru of Puyallup contacted me and asked if Exodus Housing would be interested in participating as a local non-profit for the 2015 Share the Love event. She explained how the program worked and said the sales representatives and staff of Subaru of Puyallup would do all of the work and Exodus Housing would receive funding based on the number of customers choosing Exodus when buying a new car. Subaru of Puyallup has a wonderful reputation for supporting local causes, so naturally I agreed to participate. Based on what Kaitlyn told me, I estimated we would receive from $10,000 to $15,000 and we were so excited. We actually received $29,000, and the board and staff members who attended the check presentation could not stop smiling and laughing in knowing how much this funding would help the families we serve. Client Story: Having help through my saddest and hardest time after losing my housing because of domestic violence. I felt like I didn’t have anyone or anywhere to turn to because of fear. Exodus Housing not only helped me and the kids get a home, they also helped us get back on our feet. Exodus helped us gain back our happiness and hopes for a better future. My kids and I are truly happy. My case manager is one of the sweetest, fun, enthusiastic and knowledgeable people I have ever met. She is always on point and knows what to say to help me through my hard times. Thank You!

Puyallup Adopt-A-Trail  –  Chris B

Puyallup Adopt-A-Trail

Every month, the office staff at Subaru of Puyallup walk a section of the Puyallup River Walk. They keep the trail clean of trash and debris and inform the Adopt-A-Trail Program of any vandalism. The Puyallup River is an important part of the Puyallup community. Many residents use the river for swimming and fishing. The trails attract runners, families, and pets all throughout the year. Currently, the Puyallup River is home to a large homeless population, making clean-up a larger priority. Our office staff has taken it upon themselves to clean-up the trails by adopting a section, and make this community gathering place safe and clean for residents to enjoy.

Village Keepers Tacoma  –  Cinnamon R

Village Keepers Tacoma

Subaru of Puyallup partnered with the Village Keepers of Tacoma to raise money for their mission to feed young people of our community. Village Keepers is a non-profit organization that believes in collective responsibility, nurturing, providing, protecting, teaching, and loving each other. They demonstrate this through meal programs, along with other community based programs aimed at assisting at risk youth and young adults experiencing homelessness with basic needs. For the month of January, Subaru of Puyallup created a Facebook campaign to raise money for this organization. For each share of our Village Keepers post, and for each new "like" to our Facebook, Twitter, or Instagram account, we would donate $10 towards the organization. We were absolutely blown away by the support we received from followers. Our post received 387 shares and we received 204 new social media followers. We were able to present the organization with a check for $5,710! Village Keepers told us that this donation would fund their entire summer program! Subaru of Puyallup is also setting up volunteering opportunities for our employees to help feed these teens and young adults with the Village Keepers. Our dealership encourages our staff members to volunteer their time to give back to the community. We pay our employees while they volunteer their time so that they do not lose their income or their time. Subaru of Puyallup proudly supports the efforts and mission of the Village Keepers of Tacoma!

"Fill the Forester" Food Drive  –  Shanna P

For the month of December, Subaru of Puyallup hosted a food drive to benefit the Puyallup Food Bank. Our mission was to collect as many items as possible so we could help feed the community. We offered $10 off of service appointments if customers brought in items and we also MATCHED each donation! We received 160 items from customers and with the donation from Subaru of Puyallup, we were able to donate a grand total of 260 lbs. of food! We also made a post on our Facebook account; for each share of our post about the food drive, and for each new "like" to our page, we would donate $10 towards the food bank! We raised a total of $540 and donated 260lbs. of food for the Puyallup Food Bank. We couldn't have done it without the help of our customers, staff, and the community. Thank you for helping us give back.

Metro Animal Services  –  Nikki S

Metro Animal Services

For the month of October, Subaru of Puyallup partnered with the Metro Animal Services to raise money for their shelter. Through our Facebook account, we asked our customers to "share" our post, and for each share, we would donate $10 to the Metro Animal Services. By the end of the month, we received 74 shares for a total of $740 to be donated! Each day, we posted information about the shelter, adoptable pets, videos, and events the MAS was hosting to raise awareness for their services.

Fill the Forester- Back to School Supply Drive!  –  Colin M

For the months of July and August, we hosted a back to school supply drive that we called "Fill the Forester." We put a Subaru Forester in our show room and asked customers and employees to help us fill it with school supplies that will go to children in our community. We made a Facebook post that for each share of the Fill the Forester post, we will donate $10 towards purchasing more supplies! We received 77 shares- $770 for more school supplies! With the help of our community, we were able to Fill our Forester. We donated all the supplies to the Life Center Church of Tacoma. Where they hosted a backpack drive the following weekend. Life Center stuffs 5,000 back packs to be given away at four different locations. They also provide haircuts, mini-physicals, and a fun day for children. Subaru of Puyallup is grateful to have partnered with Life Center of Tacoma to help children in our community.

Relay for Life Fundraiser  –  Rhonda K

Relay for Life Fundraiser

Subaru of Puyallup raised money for American Cancer Society and Relay for Life over the past 3 months. We had Pancakes Feeds, $5 jean Fridays and placed piggy banks around the dealership to collect spare change. Our employees and customers raised $1,067 which Subaru of Puyallup and the Harnish Auto Family matched for a grand total of $2,134! We presented our check at a Thank You BBQ while wearing our Harnish Heroes shirts!

Urban Forest Preservation on Our Community  –  Sydney M

Urban Forest Preservation on Our Community

Subaru of Puyallup Partnered with Forterra for the month of April to donate a portion of car sales to the preservation and maintenance of Urban Forests and Green Spaces in our community! In our showroom we had a display set up with brochures about Forterra and their mission as well as an email sign up sheet for more information on the First Annual Green Puyallup Day scheduled for later this fall. Subaru of Puyallup plans on being an active participant and sponsor for this event. We were able to donate $1000 to aid in the conservation of wild lands, working land and open spaces in our local community!

Share the Love Donation  –  Ashley S

Share the Love Donation

Washington's National Park Fund was selected as a local charity for Subaru of Puyallup during the Share the Love Event. Through customer purchases and subsequent donations, $17,223 were donated to WNPF. This donation will help to fund and maintain recreational areas including roads, trails, and parks, as well as improving the visitor experience.Together we are strengthening and improving our parks for all.

True Love Food Drive  –  Shanna P

True Love Food Drive

For the month of February 2015, Subaru of Puyallup held a food drive benefiting Puyallup Food Bank. We encouraged customers and staff to make food and monetary donations during the month. We also donated $10 of every new Subaru purchased to the Food Bank. Cash and check donations contributed $250 to the bank while Subaru of Puyallup donated $1,830.00 to benefit our local community.

Race for a Soldier  –  Leslie M

In March of 2009, Leslie Mayne lost her son, Soldier Private First Class Kyle Marshall Farr, to the effects of post-traumatic stress disorder and traumatic brain injury after his service in Iraq. To deal with the grief of her loss, Leslie began running. It helped, if only for a little while at first, but it gave her an idea. What if she were to start a charity in her hometown, with the proceeds to benefit returning soldiers suffering from PTSD and TBI to help those soldiers reclaim their lives? In September of 2011, the first annual "Race for a Soldier" in Gig Harbor, Washington, created a new meaning for PTSD: "Permission to Start Dreaming." A message designed to lift and encourage Soldiers who struggle after they shed their warrior clothes. The mission is to raise awareness of the effects of post-traumatic stress and traumatic brain injury on our soldiers, and to raise funds to support organizations that provide alternative therapies that enrich the lives of soldiers and their families in a tangible way. Since 2012, Subaru of Puyallup has been proud to sponsor this amazing event. In the first three years, the Permission to Start Dreaming events have contributed more than $97,000 to regional alternative therapy programs. Subaru of Puyallup is once again proud to support this great cause and encourage you to be a participant or volunteer to help give our soldiers Permission to Start Dreaming!

Subaru of Puyallup works to end bullying  –  Colin M

Subaru of Puyallup works to end bullying

If you've watched the news in the past few years, we are sure you've heard about bullying being a problem in our schools. This goes for everywhere in America, not just locally. During the months of September and October, Subaru of Puyallup sponsors with including Colin Magnuson, Communications Coordinator at Life Center, and his team of staff members for an bullying prevention program. With every car purchase, a portion of the purchase goes to put an end to bullying. We sponsor several groups that will go to different schools in the area and host rallies to explain the impact of bullying. We want to put an end to suffering from bullying in our community. Help us put an end to bullying in our local schools! If your child is being bullied, please speak up!

Subaru of Puyallup donates school supplies to local children  –  Colin M

Subaru of Puyallup donates school supplies to local children

If you're wondering why children's backpacks hung on the backs of sales consultants chairs during July and August of 2014, it was not because we make them bring text books to work. During these two months, Subaru of Puyallup donates a portion from every new and used car sale to school supplies for local children. We wanted to be able to bring awareness to our cause, while also serving a purpose. We strive to build a community where our children are educated, and they need supplies to do this. In 2014 his event will partner with Convoy of Hope and several local organizations to provide 3000 backpacks and supplies to the Tacoma Public Schools. Right before school begins; several people come together at 3 locations in our community to pass out the school supplies, give dental checkups, give haircuts and pass out other necessities such as groceries. Subaru of Puyallup partners with Colin Magnuson and his team of dedicated staff members from Life Center of Tacoma to help make this happen.

Life Center of Tacoma  –  Colin M

Life Center of Tacoma

Every month, Subaru of Puyallup partners with Life Center of Tacoma to donate a portion of the sale from new and used car purchases to a local charity. During the months of May and June we supported sending kids from middle school, junior high, and high school to attend a local summer camp. Our customers who purchased a vehicle during these months helped send these children from our community to enjoy a camping experience of a lifetime. It costs $350 for a week-long camping trip, and this past summer (2014) we were able to send every child who wanted to go to camp. The mission of these youth camps is for children to meet great friends, learn to love and serve the people in our community. Also, this may be the only camping excursion some children will be able to go on and we are overjoyed to make their dreams come true.